Traffic was created from the need of businesses to obtain insurance coverage at a more affordable cost. The founding members of Traffic perceived that the commercial insurance industry was not responsive to this basic business necessity.
Traffic was formed in 1993. With the assistance of Captive Resources, LLC, an independent captive consultant, the original members of Traffic sought to create a more customized, affordable insurance alternative. In forming Traffic, the goal of these business owners was to increase buying power and allow member companies many of the same advantages of control generally afforded to only the largest companies.
The mission of Traffic is to provide the highest quality insurance protection for its non-related shareholders. By joining together to create a true sharing of risk, the shareholders can control their insurance costs and avoid the volatility of the general insurance industry. Additional benefits are created through the stabilization of premiums and the improved management of risk through effective loss control.
The Company, through the active participation of its shareholders, provides the long-term security of a well-managed insurance company. To meet this goal, only those providers of services that can meet the highest standards of excellence are associated with Traffic
The philosophy of Traffic emphasizes that insurance is a manageable cost. Through the understanding of insurance as a business, Traffic shareholders have unveiled the mystique of the insurance industry. Based upon this simple yet powerful concept, Traffic has grown to a company in excess of $92,000,000 in annual premiums. Through ownership in Traffic, shareholders have indeed taken control of their insurance destiny.